What I do.

 

I explain pensions, benefits and investment in ways ordinary people can understand. I do this by writing content that:

  • is in plain English

  • talks to its target audience in a tone of voice they identify with – whether this is:

    • friendly and chatty

    • businesslike and no-nonsense

    • inspirational and empowering, or

    • wacky and fun.

My experience.

‘I had the pleasure of working with Felicity for around 10 years whilst at Aon. Felicity was my “go to” person when it came to communications, something I needed for all my Member Options (liability management) projects - probably over 20 large projects together over the years!

‘I found her writing style was very clear and concise - particularly when it came to simplifying complex actuarial issues to the individual member. Likewise, very easy person to work with. If the technical features needed changing she was always happy to take on feedback and make appropriate amends.’

James Allinson, Senior Manager at EY

 

I’ve been freelancing as a pension copywriter since 2020.

Before that I spent 19 years as a copywriter with the Aon UK Communication Practice.

I’ve written websites to help people understand their pensions, plan their retirement, and find lost pensions. I’ve turned letters and emails that read as if they were written by robots into ones that are plainly from a human being. I’ve explained lots of technical concepts such as the pension tax allowances - most recently, the change from the lifetime allowance to the lump sum allowance.

Although a lot of my work nowadays is in DC - including auto enrolment, investment education and retirement planning - I do DB too, including liability management, GMP reconciliation, summary funding statements and explaining how buy-ins and buy-outs work.

What do I write? Anything that’s needed. Emails, web copy, social media posts, video scripts, newsletters, presentations, exhibition leaflets, new business pitches and award entries. I’ve worked on a lot of highly personalised items such as benefit statements. I’m equally comfortable drafting communications from trustee boards and from employers.

Here's a selection of the subjects I’ve dealt with.

  • DC investment education

  • DC retirement planning

  • Auto enrolment

  • Pensions and tax

  • Pension scams

  • GMP reconciliation and equalisation

  • Buy-ins and buy-outs

Interests.

 

Music and theatre. I sing, act and dance with two local community theatre groups: HLO Musical Company and Q2 Players. I’m HLO’s webmistress and regularly act as sound tech for Q2. I also sing in the choir of St Philip and St James's Church, Whitton.

Gardening. I attempt to grow fruit and vegetables with varying degrees of success.

Craft beer and hedgerow brewing. I aim to sample as many different craft beers as possible, brew my own from kits and from hops I grow in the garden. I also make hedgerow wine including elderflower, elderberry, nettle and blackberry.

Sport and fitness. I run, practise yoga and calisthenics (no-equipment strength and agility exercises) and go swimming whenever possible. I regularly volunteer at the Parkrun in Crane Park, Twickenham. And I love skiing.