Punter Southall Aspire
Email campaigns
‘Delighted with the email campaign - thanks so much! What’s really good about having you on this is that you’re not just a writing expert, but a subject-matter expert too.’
Johanna Nelson, Director of Communications, Punter Southall Aspire
Birthday email
Prompting readers to think about their retirement savings as they come one year closer to retirement.
‘Sanity check’ emails for 2020
As Covid-19 became a pandemic and lockdown took hold, this campaign urged readers to stay cool, calm and collected and take sensible steps to protect their retirement savings. 27% of the people receiving these emails opened them.
’Tis the season … to look after each other
Christmas/New Year email campaign focusing on protecting loved ones, including prompts about expression of wish forms, wills and powers of attorney. 31% of people receiving these emails opened them.
